Improvement in image synthesis, from, via Ian Goodfellow

The Path to Deepfake Harm

How, when, and why synthetic media can be used for harm

Factors Impacting the Likelihood of Harm

1. Awareness: Do actors with malicious intent know about a capability and believe it can help them?

2. Deployment: How difficult is it for adversaries to weaponize this capability in practice?

3. Sustained use: How likely is it that a capability will lead to sustained use with substantial negative impacts?

Access Ratchets

Indirect Harms and Disinformation Ratchets


Founder of the Thoughtful Technology Project & GMF non-res fellow. Prev Tow fellow & Chief Technologist @ Center for Social Media Responsibility.